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Privacy Policy

Last updated: 24 May 2018



This website is owned and hosted by Hatch Label Limited (“We” “us”, “our” or “Hatch Label”). We provide online services for the sale of premium activewear, swimwear and other items from a range of brands (our “Services”).

The term “Services” refers to our online services, our pages on third party social media platforms such as Instagram, Facebook and any other websites from time to time. If you use any of our Services, we will refer to you using the terms “visitor”, “you”, “your”, “yours” in this policy.



We process certain information about you when you visit and use our website. Some of that information may be identifiable (referred to as “Personal Information”).

This Privacy Policy explains:

  • What Personal Information we collect from you
  • How we use the information collected from you 
  • Legal grounds we rely on for the processing of your Personal Information
  • Who we share your information with
  • Marketing Communications and your rights to Opt-out
  • Where your Personal Information is stored and processed
  • How long we keep your Personal Information 
  • Your rights relating to your Personal Information
  • Safeguarding your Personal Information
  • Cookies
  • Links to other websites 
  • Changes we can make to this policy 
  • How to contact us about this policy 

We respect the privacy rights of our visitors and recognise the importance of protecting the information collected about them. Please read this Privacy Policy carefully to understand our practices about processing Personal Information.
If you are under 16, you must inform a parent/ guardian about our privacy policy and obtain their agreement to this privacy policy before providing your Personal Information to us and the choices you have relating to your Personal Information.


If you are under 16 or below the age limit in the country in which you reside, you must inform a parent / guardian about our Privacy Policy and obtain their agreement and authorisation to this Privacy Policy before providing your Personal Information to us. 

4.1. Membership details
We will process your name, e-mail address and contact telephone number when you register or subscribe for our Services. We may also collect a variety of additional information from you, including your birthday, gender, home address, password details, sizing, shopping preferences, shopping history and other such information as may be required when using our online services.
4.2. Payment details
We will process information about your payment card details, billing address and shipping address that we require for the purpose of recording and processing your order. This may include information about you received from our payment processor or bank, for example, whether payment has been authorised and verified.
4.3. General correspondence
We will process information about you, if you contact us directly or interact with us in any other way, such as via social media or by clicking on an advert on our website or a third party website, commenting on any blogs or features in our Services, subscribing to promotions or completing surveys. This information will include your name, email address and contact details.
4.4. Use of our website
We collect some technical and statistical information about your use of our website, including:
• the Internet protocol (“IP”) address used to connect your computer, laptop or device to the internet.
• details of your web browser version and type, operating system and platform (as applicable to the device you are using).
• information about your visit to our site including the route you take through and from our website (including date and time); pages that you viewed; lengths of visits to certain pages and page interaction information to help us improve our website.
This technical and statistical information is typically anonymous but may identify you in certain circumstances (“Technical Data”).  Where it does identify you, we treat it as Personal Information.
Our service provider Google Analytics also collects Technical Data from you in the course of providing anonymous information to us about the use of our website. For more information on how Google Analytics uses Technical Data, you can visit here:

As well as the obvious and direct uses of your Personal Information for the purposes noted above, your Personal Information may be processed in the following ways:
• to improve our Services, browsing experience and optimise the use of our website;
• to protect Hatch Label, for example to protect against threats such as fraud or physical or cyber-attacks; and
• to create anonymous data for use in the course of our business, for example to see which elements of our Services are most popular. Once anonymised, this data will no longer identify you and so will cease to be Personal Information.


Hatch Label processes your Personal Information under certain legal grounds, depending on how you interact with our website and Services.

When you purchase products from our website, we need your Personal Information to fulfil your contract for sale with the brand supplying the product. For example, we need your payment details to complete the order and your contact details to arrange delivery of the order to the correct address.

We also rely on other legal grounds, such as our legitimate interests as a business, to comply with a legal obligation, or to protect your vital interests. 

We may share your Personal Information (i) with our third party service providers as part of the operation of our business (for example, to provide our Services, enhance the functionality of our online services, to obtain information necessary to reply to your correspondence and enquiries or to process your order), (ii) to our third party business partners to enhance our Services (for example, to source the right products for you, to obtain effective targeting of our marketing campaigns, to collaborate with designer brands and develop new products) or (iii) to pursue our legitimate interests such as in respect of a proposed sale of all or a part of our business.
We may also share your Personal Information with other organisations or individuals when we have a good-faith belief that it is reasonably necessary to:

• meet any applicable law, regulation, legal process or enforceable governmental request;
• enforce applicable legal terms and conditions or our other legal rights, including investigation of potential violations; and
• detect, prevent, or otherwise address fraud, security or technical issues.


The Personal Information we collect and process in the context of our website will be stored by Hatch Label in the UK. Some of the data recipients with whom Hatch Label shares your Personal Information may be located in countries other than the UK and in some circumstances outside the European Economic Area (“EEA”) and Switzerland. 

The laws in those countries may not provide an adequate level of data protection compared to the UK or country in which your Personal Information was originally collected When we transfer your Personal Information to recipients in other countries, including the USA, we will take measures to protect that Personal Information as described in this Privacy Policy and in compliance with applicable law. This includes verifying the recipient has adequate measures in place to provide an adequate level of protection and adhere to the applicable data protection laws.


If you subscribe to our mailing list and have an account with Hatch Label, we may use your Personal Information for the purposes of advertising our Services, including advertisements that are targeted based on your use of our website or Services. These may include alerts for new products, exclusive offers, updates on emerging brands and articles of interest. Marketing communications you subscribe to will only be sent by Hatch Label.

You can opt-out of receiving Hatch Label marketing emails by modifying your preferences and following the opt-out instructions included at the bottom of the email. Alternatively, you can contact us at the details below.

We will process and store your Personal Information in our IT systems, which includes cloud hosted IT systems.  We employ organisational and technical methods to secure your Personal Information, and require that our service providers do the same.

If you are based in the EEA note that your Personal Information may be transferred, processed and stored outside of the EEA, for example in connection with our use of cloud hosted IT systems. We employ measures to verify that the recipient of your Personal Information has adequate processes and mechanisms in place to safeguard your Personal information.


Hatch Label will take reasonable care to protect your Personal Information by maintaining appropriate safeguards against the information you provide to us. We employ effective data security through the use of Secure Socket Layer (SSL) encryption to protect your personal information from unauthorised use during the process of your order.
We will not keep your Personal Information longer than reasonably necessary to fulfil the purposes described in this Privacy Policy or as we reasonably need to in order to meet our legal and governance obligations.
In some circumstances you have the legal right to request (i) access to your Personal Information; (ii) correction, removal, or prevention of processing of any of your Personal Information; (iii) an electronic copy of your Personal Information; and (iv) deletion or restriction of your Personal Information.

If you would like to exercise this right please send your request to the above contact details. Please be aware that in some cases we may not be able to process your request, for example, if it is technically impractical, risks the privacy of others, or causes a disproportionate burden on us. 

We use website tracking technologies (commonly known as “Cookies”). A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the website again, the cookie allows that site to recognise your browser. For more information on how Hatch Label uses Cookies, please read our cookies policy below.
Hatch Label provides links to websites which are owned and hosted by other organisations. This Privacy Policy does not cover these links to the other websites. We encourage you read the privacy statements on other websites you visit. We are not responsible for other organisations information, services or privacy practices and use of their websites will be at your own risk. 
We may update this Privacy Policy from time to time. We will post any Privacy Policy changes on our website. Please check for any updates to this Privacy Policy when you access our website again. 

You can contact us about this Privacy Policy at:
Data Protection Officer
Hatch Label Limited
3rd Floor
207 Regent Street
United Kingdom

Hatch Label values your right to privacy. At all times, we will offer you the opportunity to unsubscribe from any service or marketing communication to which you have subscribed. Any direct marketing you receive from us, will tell you how to unsubscribe. If you have any enquiries, please contact our Customer Care team:

If you contact us with a complaint in respect of your Personal Information we will assess the issue with the aim of resolving it within a timely and effective manner to ensure it is dealt with. In certain circumstances, you may also lodge a complaint with the relevant supervisory authority in the country in which you reside.

Last Updated: 17 August 2017 and certain third parties that provide content and other functionality on our Services, use cookies and other similar technologies on our online services.
A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the website again, the cookie allows that site to recognise your browser. Cookies may store user preferences and other information. If you are concerned about having cookies on your computer or device, you can set your browser to refuse all cookies or to indicate when a cookie is being set, allowing you to decide whether to accept it. You can also delete cookies from your computer or device. However, if you choose to block or delete cookies, certain features of the Site may not operate correctly. Other technologies are used for similar purposes as a cookie on other platforms where cookies are not available or applicable.
This Cookies Policy explains how we use Cookies.  By using our website you consent to receive the Cookies set out below.

We use two different categories of Cookies as follows:
2.1. "Strictly Necessary Cookies"
These Cookies are an essential part of our log in system and other interactive parts of our website.  They contain a "session ID" which is a unique number that identifies you to our site.  We use them to track users’ preferences, make sure that you stay logged into our website from page to page and can use our interactive features correctly to allow for an easier online shopping experience.  Without these cookies, certain Hatch Label services cannot be provided.
These Cookies are not shared with third parties other than our website developers as necessary for them to support and develop the site.
Unless you ask us to remember you from visit to visit (in which case we will use a Cookie to do so), these Cookies will automatically expire shortly after the end of your visit to our site.
2.1. "Performance Cookies"
We also use Cookies to track your visit, so that we can understand how many times our site is visited and how popular certain pages are (i.e. the performance of our site). This improves the functionality of our site and makes browsing a simpler and personal experience for you.
For this we use a third party service called Google Analytics operated by Google, Inc.  Google Analytics sets Cookies containing "tracking IDs" which are unique numbers that identify you to the Google Analytics servers (which may be based in multiple locations worldwide including the United States of America).
Google Analytics collects performance data such as which pages you visit, the number of pages you visit, and how long you spend on our site.  Google Analytics also collects technical information about your web browser, computer and internet connection (“Technical Information”). Google Analytics does not store your personal information except incidentally in circumstances where your Technical Information is classified as Personal Information (for example when your IP address can easily be used to reveal your identity – possible in some cases but not others).
Further information about Google Analytics' use of your data, including how to set your browser to refuse these Cookies, can be found here:

Certain Performance Cookies will be saved on your computer for up to two years following your last visit, in order to recognise your visits from time to time.
You can remove Cookies at any time by clearing these Cookies from your browser.  You can also set your browser to refuse to accept Cookies. Refer to your browser's "Help" function for further details.
Further, in order to provide website visitors with more choice on how data is collected by Google Analytics, Google has developed the Google Analytics Opt-out Browser Add-on. The add-on communicates with the Google Analytics code on this site to stop data being sent to the Google Analytics servers. The Google Analytics Opt-out Browser Add-on does not affect usage of this site in any other way.
The Google Analytics Opt-out Browser Add-on is not provided by Hatch Label and its use is subject to Google, Inc.'s terms of use. A link to further information on the Google Analytics Opt-out Browser Add-on is provided below for your convenience:

Information on deleting or controlling cookies is available at Please note that by deleting our cookies or disabling future cookies you may not be able to access certain features of Hatch Label’s website.